It's probably harder for us to dig ourselves out of the various deep dives and rabbit holes we've been over the past few months.
I think there are two parts to the story here. One is what Knative is for, what it can do. That's some version of "source code to event-driven system on any Kubernetes system without the tears". As with previous Big Changes there will be a cottage industry of explanations, and that is fine.
The second part of the story is: who is working on it. And that's the underrated part for me so far. You see Pivotal and Red Hat -- we are fierce competitors -- working on the same project with Googlers, IBMers and SAPers. You find folks who work on riff and OpenWhisk sitting in calls with engineers who've worked on Google Cloud Functions comparing notes on problems and solutions.
I have sat in working groups where experiences have been shared from Cloud Foundry, OpenWhisk and Google App Engine in the space of 5 minutes. I've sat in other calls with teams comparing notes on Buildpacks and S2I, Concourse and OpenShift ImageStreams ... it goes on and on.
The big story here is that Google were able to catalyse a conversation that would be very difficult to start any other way. People from contributing organisations are busily sorting out common ground that will let everyone to move past this level of abstraction much quicker than would otherwise be the case.