Indeed Machine Learning/Deep Learning has become much more accessible thanks to the number of free guides such as this. But that means data science job placement will become more difficult as competition increases, with more gatekeeping/requirements (e.g. Masters/Ph.Ds)
Most companies are going to utilise ML to some extent. Once technology and tooling improves they'll need boots on the ground engineers and not labs with R&D teams
I completely understand why there is such a stigma around bootcamps. Nobody can deny that they don't afford the same depth that you'd get at a "real" program. But they can be amazing for career switchers like me, who had no real direction in college. Don't look down your nose at them.
Wat?
Neither Facebook nor Netflix offer outsiders access to their ML platform, and you completely forgot Azure, which IMHO has the most mature offering of the big 3 in this space.
Of course understanding the theory will be helpful in knowing which architectures are most likely to be productive and what-not, but this whole field is very empirical anyway. So if your experimenting is a little less guided my intuition rooted in theory, that's not exactly the end of the world.
The point is, you can do a lot of very useful things with ML, without needing the entirety of the theoretical underpinnings. Of course you can't do everything but not everybody needs to be able to do everything.
The only thing that makes you think it is easy is because you are just copying what others have been doing and you don't change anything. Try to go beyond that and you will change your mind quite quickly.