I think people are going to Medium because they say it pays from subscribed users. Not an easy thing to do with a static blog.
That doesn't concern non-monetized posts/blogs like the above.
What's the actual money flow from that, less, or more, than 1cent/reader? Does it actually worth it?
For deeper, general purpose pieces, I also just cross-post to Medium from my own blog as that seems to drive some incremental traffic.