Trading your browsing data - Privacy be damned

stuff.co.nz

2 pointsaj3 comments

I have to say that user tracking across sites seems to work flawlessly. I now see the same targeted ads all the time, clearly related to stuff I've been researching. It's actually quite spooky. Does it matter? I don't know. But there's an easy solution - delete your cookies! (and those Flash super-cookies)

I agree. However, that puts the onus on the user. If there was some way for seamless opt out across the Internet, it would be a lot more easier.

Additionally, a LOT of users (I'd say 70%+ - I'm making up a number here) don't know or realise the implications or depth of tracking, the technology behind and most importantly how to protect themselves.

Yes you'd have to persuade the browser developers to turn off third party cookies by default. But I'm guessing that would break a lot of sites.

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