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You'll want to disable JS on this site, or else you'll get shot to another article when you reach the end, replacing the linked article in your history (lord knows who thought that was a good idea).

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Techcrunch does this too. It's to encourage binge reading. The news equivalent of Youtube autoplay next video.

The metrics likely suggest it's good for the site, but I'm also not a fan. It's very confusing for the reader.

The worst is Bloomberg.com, which has a ten-article paywall and counts articles you scroll into. It does this so eagerly that you lose an article even if you were only scrolling down to click the link for the comments.

At least Outline doesn't have comments, a lot of sites have comments at the bottom of the article at the click of the button which you can't hit at times because it eagerly kicks you into another article.

Their UX is super interesting. On mobile you can swipe to the right at any time to get a new article.

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