Ethical views regarding natural rights are the basis for liberal democracy, either (depending on your metric) the largest or second largest form of political organization today. I'd call that "influencing actual human behavior."
Ethical views regarding harm reduction form the basis of modern medical treatment. "Do no harm" is a normative statement, and I know plenty of doctors who seem to be influenced by it.
These are the simplest of examples. Abrahamic religions encourage their adherents to behave based upon duty, another normative staple. Individuals act based on rational self interest, and a great number of philosophers have argued that they ought to do so. The list goes on.