That's an excellent book! I've recommended it here a number of times. I did create one thing with it that was pretty good for a first go-round, but it just never grew beyond a certain point.
First business idea: sell this author a mobile optimized site.
Yes, this is a "cobbler's kids have no shoes" moment. (Author here.) I have been busy building other sites. I promise I will make the time investment on my blog soon. :)