With no trademark, Sriracha name is showing up everywhere

« It may be too late for Tran to successfully argue that the trademark belongs to him.

Two dozen applications to use the word have been filed with the United States Patent and Trademark Office. None has been granted for Sriracha alone. The word is now too generic, the agency determined. »

That was going to be my concern -- that someone else would get the trademark. But maybe he's safe from that now.