Instead of counterfeiting, and operating beyond the boundaries of well understood legalities, while deceiving users, and engaging in sketchy malicious software practices, what if they were more well behaved?

What if they didn't create an obvious attempt to create a direct knock-off of the latest iPhone? What if they created a comparable device to stand on its own? What if they clearly labeled everything that the phone was really doing? What if they weren't scraping every interaction he user has with the device?

What if they took all of that deceptive effort, and poured it into producing a device that could be trusted, and took all of those efforts to deceive, and instead poured that creativity into improving the fundamental device they wished to create?

What if they made something they could put their names on, without inviting all the consequences that their dubious behavior would surely result in, if we knew who was behind this sort of thing?

What if they could admit to what they were doing, because it sought to benefit their patrons, instead of posing obvious risks to anybody spending $100 on their stuff?