> And most importantly, expectations matter. Presentation matter. The reactions of people around you matter. If you have brought a can of the most disgusting food in the world, a bucket to barf in and your mates are giggling and ready to record your reaction, you will most likely not enjoy surströmming.

Overexaggertion is an Internet currency. Everyone probably has a personal experience with this. For example, someone on reddit exaggerating the severity of weather patterns in the town you grew up in (you know it ain't that bad), tastiness of Nutella, painfulness of stepping on Lego bricks etc. I personally found the Youtube videos of people overreacting (playing up to camera) to benign food I grew eating laughable and eye-roll worthy.