Hacker News Reader

If you don’t want to live in a world dominated by one company, you have to shop at the other guy as often as you can. That means picking #2 whenever they are no worse than #1, not just when they are better.

When amazon has no competition left, the experience will worsen. If for no other reason than that the stockholders will insist.

I've often saved on Apple products over the Apple stores, and their reward program is an automatic 2% back (obviously only matters if you buy enough there to ever cash in, which I do)

They price match anything sold directly by Amazon and you can get some pretty good open box deals if you know what you want (e.g. people buy and immediately return MacBooks all the time)

Also they do price match Amazon. I went to buy a Surface Book 2 and they lowered what I was going to pay to whatever Amazons price was.

Their prices on the big items have never been too bad, its the accessories where they get you. $25 for a store brand 6' USB 2.0 cable is absurd.