I call it the CEO voice.
====== Normal conversation:
How was your weekend?
I dislocated a toe, slipped, then cut off a finger. It sucked spending the weekend in the hospital.
====== CEO conversation:
How was your weekend?
It was great! I had a new experience, got to meet some excellent doctors, and saw the inside of a state-of-the-art hospital too! I think we can do some cross promotional revshare with them. Just think about it -- every time you get sick, the hospital gives you a virtual item! We'll call it the Get Sick For Pixels campaign.
Every interaction isn't required to be happy, bubbly, and falsely sincere. Sometimes you can be honest and show a little humanity. (Blame it on thoughts like http://twitter.com/foundersatwork/status/22661724100)