This is precisely what Account-based-Marketing is supposed to be. It's too bad there is so much concept creep in the marketing world, its tough to know whats what.
True ABM is platform and ad tech neutral, its almost entirely strategy and deep work in winning over every stakeholder at play with a completely customized content, advertising, and outreach experience. Unfortunately, many scam artists and platform developers or just uninformed marketers hijacked the term and created impressions on the strategy like the one you have and mention above...