> As an aside, I cannot tell you how angry our direct-to-consumer drug advertisements make me. Especially the ones that are marketed to people with terminal diseases offering them hope (but in the small print offering perhaps 3 months longer life, not guaranteed).

After reading an related article (http://slatestarcodex.com/2013/07/17/who-by-very-slow-decay/) a few weeks ago, it's no surprise that the market has answered the calls of those who really do want doctors to do everything and anything to prolong their loved ones lives. The selling point for these medications are hope, and I agree that it'd be sensible to regulate advertisements so consumers can truly weigh the benefits versus the costs before they in an emotional state.