Today, everybody can build a social network. Apparently though building a social network that's actually used is quite hard and many failed. So I'd expect somebody who tries again to have some novel approach but it doesn't look like it. How does this compare to disapora or mastodon except the lack of federation?

I really wish them to succeed since I'd like to see somebody breaking the facebook monopoly, yet I'm quite sure this won't end any different than disapora, mastadon, app.net and the several ones I can't even remember anymore.

There is this common mistake of seeing these platforms as a technical challenge but in reality, unless you have a novel approach that people crave for, it's a lot of non-technical hustle.