Not sure they have their priorities right. The last item in the list of goals (at $500,000, no less) are iOS and Android apps. I would think that should come first as without this very few people will want to use the service at all.
I am tired of Apps that really should just be websites. Unless you have some kind of real, functional need to access my phone's hardware or software I don't need you taking up space on my device. I'd much rather just save a book mark to my home screen and launch from there.
Why that? A decent mobile site should be fine, there are quite some people (including me) who even prefer this over apps.