Justin Kan: Why I Love B2B Over B2C

atrium.co

6 pointsdeyan2 comments

I’d love to read a rebuttal from someone who’s sold a successful B2B startup because I get the feeling that everything just seems greener on the b2b side to Justin at this point considering his history.

I’ve started and sold multiple B2B startups (and started 1 B2C as well as observing or consulting for a few others), and I agree with Justin’s thesis and most of his points.

Other than for content, getting individuals to spend their own money - even for something they seem to and claim to value - is incredibly difficult. Other revenue sources run into the issues he lists.

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