My apps are tiny, free, and just not worth the hassle of figuring out what GDPR compliance is (even though they are likely GDPR compliant already since I don't store any info).
I think we're going to see a lot of small indie developers just not publish to the EU until it makes financial sense (which might be never). And that's exactly what happened here: Instapaper is a two-person team and they didn't have the time or resources to ensure compliance, so they just kept letting it slide.
I suspect we'll see much more of this to come for the EU.