Even though I hate the fallout that impacts me as a user, I'm generally happy to see financial success come to those that made something cool (if you didn't make promises to the contrary). Committing to NOT selling out tends to just tie the hands (and wallets) of those that are giving me what I want, so that doesn't seem to be a good option. But this is a good option, at least as advertised: Sell out to someone that will try to make sure your customers don't resent the results.
Looking over their list of companies I don't believe I've worked with any of them - does anyone have actual experiences to share?