The cynic in me is screaming that this site is simply a lawyer referral intake front. There are a number of websites that try to brand themselves as public service tool but it's basically attorney advertising except more clever.

That's their monetization. They don't have to sell advertising because the submissions are worth real money alone. I do a fair amount of work in the legal space and these deceptive tactics are really disappointing to see. I'd name some of the top offenders of this but I rather not give them anymore traffic and signals for google. If you're funded by lawyers or are a lawyer yourself please just say you are without the fog of a non-profit community driven platform.

If that's not the case with these sites (no way to really know what sort of handshake deals were made but I'd be surprised) I wish you the best of luck.