Mainly PR - at $200k/person, you'll be losing millions on every flight.
Yeah, it probably covers operating costs and maybe even a decent chunk of the rocket. Wouldn't come close to touching the big items, R&D, etc.
Non-orbital flight takes ludicrously less power and rocket than getting to orbit. Flying six people per flight would easily be profitable on a per flight basis, ignoring development costs.
And the development stuff is already a paid cost, and a part of reaching the real goal of AWS, but for space.