Virtually no one does this. If their own laziness is enough of a hurdle for them to not bother, I'm fine with that.
It's very useful
In other words, there's a big difference between using ikea@ and saastrial1@, saastrial2@, saastrial3@,.. and so on to keep signing up for trials with the same SaaS provider.
[1] -- https://www.fastmail.com/help/receive/addressing.html