This author has no spine. If you want to be an entrepreneur, stop chasing fads and start creating real value for people.
The two aren't mutually exclusive. The best startups combine the two: solve real problems via what's hot and attain virality and investment attention.
My great idea is to make a blockchain version of HN and instead of karma you get HNCoin, just need a 100 million dollars and a top-100 userbase...