My observation from tastings is that many people do like peated whiskies, but few people like all peated whiskies.
The biggest hits I see in tastings are Talisker 10, Lagavulin 16, and about any Kilchoman. I haven't kept track but I'd say 70% of people find themselves really enjoying one or the other (Tally is pretty lightly peated). Ardbeg 10 and Laphroaig 10 are the most divisive...people love or hate them, and to that point yeah, maybe 40% of tasters love one or other. Bunnahabhain, Bowmore, about 50/50.