I don't see this as an issue. Google does it with all of their products.
If you own a flooring company and a cabinet company, you're going to try to convince your flooring customers to buy your cabinets.
If you own a flooring company and a cabinet company, you're going to try to convince your flooring customers to buy your cabinets.
"Is Aquafina OK?"
If you didn't know Atmel was owned by Microchip and they didn't exactly scream that from the rooftops, you don't think that would be a relevant analogy here?