We Got a Mention Now Let’s Panic

What I don't understand is why businesses like this feel guilty for not being able to turn up supply and distribution at the tip of a hat. Should you do the research, make the contacts, and be ready to handle it as much as possible? Sure. But, what is most important is that the ordering process can quickly be modified to indicate to the customer that demand is high and that their order may take much longer to fulfill than you'd like. Customers understand high demand and although they might be annoyed, it is much, much better than taking orders for things without the customer understanding how their order might be delayed.

I remember hearing stories like this more than once!

Are companies notified before being placed in popular magazines such as O? This way they can strategize for the impending possible swarm of orders and don't regret their mistake of not 'being ready'.

If not, maybe they should be so the use of the 'snippet' is used to its full potential and readers can actually place an order with the company - its a win-win situation for small company and O. (Readers who fear that all these links are fails will not trust the magazine anymore)

Make sense?