Same thing for musical instruments. It's all branding, marketing hype for hipsters and some sort of placebo effect.
Same thing for musical instruments. It's all branding, marketing hype for hipsters and some sort of placebo effect.
Some commenter can reliably be counted on to say something like this in any thread about craft beers. But you would have to have never had more than a couple beers in your life to think that someone couldn't tell a Heady Topper from a Dark Lord. There are a variety of markedly different beer styles, and within a style there are a spectrum of expressions. If you never drink beer, a Dreadnaught and a Pliny the Elder might just taste "IPA" (or, more likely, "super bitter") to you. But it would be pretty silly to argue that there isn't a lot more maltiness, sweetness, and texture to the Dreadnaught, and a lot more balance and fruit to the Pliny.
It's the same with whiskey. Even if you've never had whiskey before, you'll have no trouble distinguishing Four Roses from Laphroig. One tastes like burning frogs, and the other doesn't. With no palate at all, you'll still get the sweetness and wineyness from a Redbreast Lustau, even if you don't taste it alongside another Irish whiskey that wasn't aged in wine casks. Woodford Reserve does an old-wood new-wood comparison edition, same spirit, same mash bill, one in new wood and one in old. Even if you're not a whiskey drinker, you will have no trouble triangle-testing between the two.
Different whiskeys. Different mash bills, different processing, different aging systems, different aging environments. Different flavors. Not complicated.
This is, by the way, equally true of wine. Probably I don't reliably guess Syrah vs Zinfandel, especially with supermarket wine (I'm not a wine guy). But I had a wine flight at Alinea that blew my fucking head off and there is no way I'd have any trouble at all picking out that Pinot Noir from an A to Z I buy at the liquor store. Just as importantly: everybody can pick out a sweet Gewurztraminer from a dry oakey Chardonnay. The "studies" you're thinking about don't say what you think they say. People might not be able to reliably identify specific wines (or, more importantly, pick them out by price). That doesn't mean wines taste identical, even to novices.
I largely agree, the best wines I've every had came out of a box. I read about a bunch of wine critics who did some blind tests and chose a discount wine over much more expensive ones.
Frankly if you get a half decent drink and put whatever effort you would have put into getting a better one into having a good time with good people you're on to a winner.
Several studies have shown wine is crazy subjective, and both novices and experts have been fooled before by changing the colors (dye) and bottles. Most people also have trouble blindfolded unless they are particularly experienced.
[1]https://en.wikipedia.org/wiki/Asch_conformity_experiments
http://web.archive.org/web/20070928231853/http://www.academi... https://en.wikipedia.org/wiki/Blind_wine_tasting https://www.theatlantic.com/health/archive/2011/10/you-are-n...
I'm not, several studies were conducted. Same thing for violins for example (Stradivarius vs. a contemporary violin that costs much much less).
This is patently false. My current favorite whiskey is Blanton's, which I tried knowing nothing about it. My current most disliked whiskey is Tomatin 15 year which came highly recommended to me.
I will let the wine somaliers speak for themselves, but whiskey can certainly be identified by the seasoned palette.
The the rest of us just enjoy the different flavors and types of wine, and have our favorites. Don't let the hipster snobs discredit the art of winemaking and whiskey making. It's as purposefully nuanced and diverse as programming style.
https://www.realclearscience.com/blog/2014/08/the_most_infam...