Just look at the bold claims Boringco made that got reported ad nauseam and look at what they are realistically doing now. In my opinion he should try to achieve some of those goals or (xor) keep a low profile for a while.
And what claims has Boring co made that they aren't doing?
Do you have sources to back this up?
Boring co started with the bold claims claim of a 760mph Hyperloop. Now a team from Munich arrived at 223mph while Boring co has sized down from a Hyperloop with cars to a high-speed subway called the "Chicago Express Loop, [that] would use a concrete track within the tunnel, and passenger-carrying skates [that] will be able to travel at speed up to 150 miles per hour". https://eu.usatoday.com/story/tech/2018/06/14/chicago-elon-m...
Actually I wonder how they won the bid in Chicago with a track record of nothing. Well: 'We're taking a bet on a guy who doesn't like to fail," said Chicago Mayor Rahm Emanuel.
But don't let that get in the way of your personal vendetta with Elon.
But I'm not sure you're in the best position to give Elon Musk advice on how to be successful...