I think that's become the poster child for the most accessible way of delivering a pro-NN argument to the masses; even if I think-personally-it's an incredible oversimplification of otherwise GOOD pro-NN arguments. Popcorn and circuses, etc. If you can explain it to people as "it's gonna hurt your ability to Binge Orange is the New Black Season 22" their ears perk up. If you start talking about "last mile" and startup competitiveness in an increasingly commoditized internet landscape, eyes glaze over.

Perhaps even to the point of possibly being the petard hoisted by the pro-NN crowd when the powers at be decide to focus their attention on that topic, artfully skirt the issue to seem conciliatory to average-joe users while implementing the very types of platforms and policies that have more or less demonstrable affects on the Internet as a platform for Enterprise.

Just my theory.