Yes. Now that the prestige value of the blue checkmark has already been torpedoed by their various verification fiascos, it makes perfect sense to make the blue checkmark available to everyone because it would also solve a lot of their problems in the advertising department.

Right now clicks on Twitter ads are worth very little because most of the clicks come from fake accounts. But imagine how much clients would pay for "verified clicks" -- clicks from verified accounts.

IMO they should make their ad sales a tier-based cost-per-click model with clicks from verified accounts selling for higher amounts than clicks from non-verified accounts. If theyre smart they'll open up a third tier above "verified" for the twitter-endorsed superstars which will have prestige value again (now that the blue checkmark has none). Maybe a green checkmark would work. Naturally they could sell an ad click from a green checkmark account for even more than an ad click from a blue-checkmark regular ol' verified account.