Chances are the solar companies themselves are selling for cheap and taking credits as an "alternative currency", which makes sense for Average Joe as they no longer need them (in theory) as (I assume) excess credits have no value.
From there, the solar company probably covers their own pollution level and then sells the remainder of the credits at auction and capitalizes on the spread.
Company pollution rates will likely not be affected until it eats into their profits; rather, they will likely just buy credits up to the point where there's a breakeven between the cost of a credit and the savings for a credit. Whatever money is saved won't be used to increase pollution but rather just be reinvested into other parts of the company or released to shareholders.
In this case, the pollutant is paying money to pay less in taxation, the solar company is providing access to renewable energy, and Average Joe is going to be polluting less at home. I could get behind that.
EDIT: Also, this means that Utah could theoretically wean the state's pollution credits lower and lower each year until the cost of polluting is so high that pollutants either convert or leave.