I think everyone is looking for gains coming from architecture modification since more power and clever hyperparameter tuning can only go so far.
But given that any of systems requires hyperparameter tuning and that requires a lot of time, it is inherently hard to distinguish between this and novel architectures. If someone says "X worked for me but Y didn't", tuning could always be the explanation.
It seems like one could only really scientifically distinguish two architectures if the hyperparameter methodology was fixed. But that's about the opposite of now as far as my amateur exposure to the field goes.