Resume driven development. I've worked for a similar small company with barely any users/data but the tech choices were driven by how useful is the tech for their future job prospects and not the current or future needs of an organization.
Maybe if companies gave sufficient raises and promotions, and actually tried to retain talent, then we wouldn't have this culture where people keep having to switch jobs, and therefore always be looking out for what will get them the next gig.
I think engineers would still jump ship just as often even if they were paid more. When you really get down to it, most programming is pretty tedious. What makes it fun, for some engineers, is the opportunity to learn new things, even it means doing so at the detriment of the business.