True. When I was starting out, I was tasked with editing the Wikipedia page of one of our clients to add more information. Wasn't anything sinister; the company just wanted to ensure the page had up to date information.

When I ventured to the 'Talk' page, I was surprised to see so many edits and comments from editors.

This was for a little known company in a niche field with little traffic or chance to profit. Yet the editors were as diligent as ever.