It's what happens when profit is not your primary (or even secondary) goal. That's why my personal company will never go public. From what I understand it would force me to put profit as my primary goal, even if I value quality more than profit.
In theory, you can incorporate as a Benefit Corp[1], which "includes positive impact on society, workers, the community and the environment in addition to profit as its legally defined goals." I'm not sure if that works in practice, though.