Seeing anything that just says 'blockchain' instead of 'a blockchain' or 'the blockchain' instantly sets off red flags to me.

I'm not sure how it got started, but it some sort of nonsensical pattern that developed.

I couldn’t really bring myself to read their post because of this title. I would argue that the buzz words are actually a detriment to their marketing.

If you’re from Oasis and you are reading this: please think of a better way to sell your product - unless your target market is ignorant business types who live for this stuff.