TestFlight - iOS beta testing on the fly
testflightapp.com
testflightapp.com
Headline should be to the point: "Coming soon: no more ad hoc builds" (I've been fighting with them a LOT this week and would pay good money to never have to do one again)
This text is far too long: "Both developers and testers are aware of the headache known as ad hoc distribution. Packaging a build and profile, emailing testers, dragging everything into iTunes and sync until it starts working."
Anyone in your target market knows what a pain in the ass it is to do ad hoc builds. You don't need to describe the steps. Just change it to "Ad hoc builds suck, here's a way to get the benefits without making one ever again."
Furthermore, the always-popular phrase "the x that is y" (and derivations thereof, like "the headache known as ad hoc distribution") irritates me. It sounds like snobby nerd talk.
I'm not sure this is a product that I would pay for, since it is based on an iOS 4 feature[1] that I have used before.
[1] http://jeffreysambells.com/posts/2010/06/22/ios-wireless-app...
Check their example.php -- you still need to manage a provisioning profile with device ids, but from there you just do Build and Archive and put the .ipa and .mobileprovision file alongside the above scripts. Their code extracts application info, including thumbnail, and builds a nice iPhone-formatted HTML interface. Any iOS4 device can visit your URL and install the app (assuming their UDID is in your profile).