I first found about The Onion in 1991 when I was a summer intern at Intel in Folsom, California. A fellow intern from UW Madison told me about it. I subscribed to the paper version: this was before it was on the internet. It was $28 a year.
Two years later, they went to a color version and raised the price to about $45 a year, if I recall correctly. I said "screw it" and didn't renew my subscription.
It was more of an "underground" thing at the time. I enjoyed it again a few years later when it became an internet site.