Call it what you want, it's all annoying to the person that received it.
Are you annoyed that you just received Hackers News, which is a piece of marketing for Ycombinator?
"But that's the last 2 generations did things, I can't possibly imagine any other way for life to work"
We don't talk about providing value in academia, I assume they don't talk about providing value in philanthropic organizations or political movements. Whenever I hear the term it essentially means "to make money".
I appreciate that this is my personal interpretation of this though
I am not surprised. The requirement to provide value in academia would go very much against getting any funding for it.