The reasons are that anytime they're [rightfully] critisized in any way, a horde of obvious Beats purchasers comes and defends why it was reasonable for them to spend $350 on a pair of headphones with similar sound quality to a $50 pair from a different brand. They'll never admit they bought them for the name or the fashion appeal, they'll always claim that they "sound amazing," and pull up some irreverent review from Vice or similar saying that Beats are passable. If people just admitted that they don't give a shit about sound quality and want to look cool to their friends then I don't think it would have become such a meme.