For more on Facebook's art focus, see their Little Red Book (2012) given to every employee:

http://www.businessinsider.com/inside-facebooks-little-red-b...

At Stanford, Professor Fred Turner has written a critique of Facebook's art culture (both the Analog Research Laboratory and the Artist in Residence Program), putting Facebook in the context of art programs that came before. Excerpt:

"First, the Lab’s posters have linked calls for labor to calls for self-transformation. In the industrial era, a motto like “STAY FOCUSED AND KEEP SHIPPING” would represent a straightforward professional exhortation: DO YOUR JOB. But set in the same type as a poster reading “WHAT WOULD YOU DO IF YOU WEREN’T AFRAID?” and placed in the same sorts of locations, the corporate slogan can become an answer to a request for self-discovery."

http://fredturner.stanford.edu/wp-content/uploads/Turner-Art...