Look at research into school bullies; it's a somewhat similar phenomenon to what you're envisioning.
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Lisa: I can't believe I'm jealous of a baby!
Bart: Hey, so am I! When you're a baby, you can just spend all day rolling around on the floor. (sighs) I miss those days.
Nelson: Then roll, baby! (Bart rolls on the bus floor) Ha Ha! Floor Baby!
Lisa: You're laughing at him for something you made him do.
Nelson: Well… you're gay!
Lisa: People who call other people gay are often covering up their own latent homosexuality.