Nor does he seem to understand the difference design can make. He hints that he understands, but I don't think he really gets just how much of a difference the stunning first impression of Mint made. It's like the difference between meeting your favorite actress, and meeting some b-list reality star like Paris or Snooki.

Per your assertion, I think Nike (greek goddess of victory) is the best brand name of all time, and Apple would be second. But Mint is definitely right up there.