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Their mission is making short-term money to satisfy the venture capitalist investors. Anything else is unimportant.

They’ve been around since 2005, though. 13 years.

They didn't take a significant amount of VC until fairly recently though. $50M in Sept 2014, and then $200M more about a year ago: https://www.crunchbase.com/organization/reddit

And they make no money, recently took on a truckload of VC money, and people want out.