I think the price of the paper form is too high, but the production values and low run means he's barely clearing a profit on them. It all comes from ads. That's his call, and, frankly, we are a pretty rich demographic. If Cheng Soon can cross HM over from vanity press to a serious hacker journal, this will become a very important magazine on the order of "Old Wired" and "Old DDJ".
Moreover, it was neat convenient and made me loyal to them I can't find a better branding exercise than that.
Sigh. I really wish that it didn't have to be this way, but perhaps they could try an alternate model of revenue (after all they're hackers). I would love to help these guys out in this regard.
I'm just touched.
GP was emailing them to their friends. That's quality referral.
Selecting the articles and designing the magazine is what adds the value. That is hard work, especially if you want to create something as nice looking as this. You get those two things with the PDF.