Inside the Forgotten X Prize—the One That Can Save Your Life
popularmechanics.com
popularmechanics.com
http://www.genetic-future.com/2008/04/watsons-sequence-gloom...
It is an untouched market though, someone will do it eventually and genomic medicine will suddenly be very useful. I would do it if I had more capital. Also, it would require competing with a public project: http://www.personalgenomes.org/participate.html. I'm not sure how well funded that project actually is, it won't be feasible for at least 5 years.