That's the magic of the whole setup. When you present the situation as "making the world a better place", it's easier to swallow ethical transgressions and other illegal or immoral behaviors (Uber is a great example of this)
My favorite is how if you check out any oil companies website, pretend you knew nothing about them and you’d think they were green peace by the messaging on their site.
The most basic form of this is undermining or exploiting a group of people as your core business model, and then donating a small portion to charities that help that same group. Or even better, the ceo’s unrelated pet cause, an astroturf group, or a foundation where they hire family members as a way to skirt gift taxes.
Compassionate capitalism is lovely ;)