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> 70% of Netflix users watch it on a TV:

The statistic you're citing lumps together people watching directly on a TV vs using it as a display for a device like a Roku or X-Box, so it doesn't actually support the point you're trying to make :)

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I don't think you are understanding how they are identifying content. It doesn't need to playing via the built in 'app'. Basically they are fingerprinting the video feed which passes through the video processors in the TV regardless of the source (internal, external, whatever). This is a video analog of what apps like Shazam do to identify songs. If you are playing content from any source on one of these devices they can detect what the content is and report back on it. About the only way you could avoid this is to never connect the TV to your network, but even that may not be sufficient.

I think the point the GP is making is that users who use TV as merely displays and not connected to the internet cannot have access to this data, whereas connected TVs can send whatever fingerprinted data they want back home.

Sure does because there is no difference. It's still watching tv regardless of where the source comes from. People are literally watching or staring at their tvs. That's what watching tv means. It has nothing to do with the source of the content and never did.

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