If you want customers, give them some value. I didn't read your link because paying your bills is nit in my interests. Perhaps you do something else that is, and would make a better headline?
Its like learning a new language, you suddenly start getting more information about people and situations.
Another suggestion for the shy types (am/was one - in transition :), so please don't take offense) - Goodbye to Shy by Leil Lowndes. (warning - there is quite some cheesy sounding advise, but if you look past that, you can find good usable stuff)