The website actually exists, too:
It's worth checking out.
It's almost as though someone built this as an object lesson in the horrors of losing focus. This idea is terrible – and the design tells you all you need. Look at all that. It's like a piñata full of services exploded all over their homepage.
Wal-Mart also has one of the worst customer experiences ever – so we can snark all we want but this guy has succeeded in his goal in at least one dimension.
edit: Also, who is giving this "business" $20k to work with?